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Marketplace - Advertising Rates & Specifications
ARTWORK: All disks must be provided in a Macintosh format. Electronic media must be submitted on one of the following disk types: Macintosh high density, CD Rom, Jaz (1 or 2 GB) or Zip (100 or 250). Please provide all TIFF and EPS files. Color must be saved as CMYK. High resolution photographs must be 150 line screen (minimum of 350 dpi). Please output a copy of all files included on your disk. A proof is required for each ad, whether black and white or color. A color proof must be provided with each color ad. Adobe Postscript fonts (both screen and printer) must be provided in a font file. Acceptable software: Adobe PageMaker, Adobe Illustrator, Adobe Photoshop. Make submission by e-mail to firstname.lastname@example.org.
MECHANICAL REQUIREMENTS: Trim size: 8-1/2 x 11; Halftones are 150 line screen. Printing: sheet-fed offset, 70 lb. glossy for color. Saddle stitched. Bleeds: 1/4 over trim size (essential material must be 3/8 from edge). Full page bleed: 8-3/4 x 11-1/4.
COLOR: 4 color process (CMYK, not RGB). Electronic media required.
PHOTOGRAPHS: Supplied photographs must be originals in the form of prints or high resolution jpeg files. Photographs will be returned if requested.
COMPOSITION CHARGES: Basic composition charges and scanning of one photo are included in the space rates. Additional composition charges may apply to complex ad layouts. Additional photograph scanning: $10 each.
PLACEMENT REQUESTS: Add 15% to ad rates.
DEADLINES: Ads must be received by the first of the month for insertion in the following months issue (i.e., April 1 for May edition). Ads received past deadline may not be published.
MISCELLANEOUS: Publisher not responsible for typographical errors, omission of copy or misrepresentation of copy in ads. Publisher reserves right to reject ads deemed unsuitable.
CANCELLATIONS: Cancellation orders must be in written form and be received by the first of the month preceding month of insertion date.
TERMS OF PAYMENT: New advertisers must prepay cost of first advertisement. Bills are mailed upon publication. Net cash, 30 days from billing date. 1-1/4% added monthly for late payment. Payment may be made by MasterCard or Visa. 5% discount for full payment in advance of contracts.
RIDE MANAGER DISCOUNT: Ads for AERC sanctioned endurance rides: 20% discount.
AGENCY DISCOUNT: Call or e-mail for agency discount rate.
CLASSIFIED ADS: 55’ per word. $10 minimum. All classified ads must be prepaid and must be received by the fifth of the month for insertion in the following months issue. Classified photos: 1-1/2 square: add $25; 2-1/2 square: add $50 to cost for wording.
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